Following Lancia’s official return to France and Spain, the brand has now opened its first showrooms in Paris. A second showroom has also opened in Barcelona, 18 months after the opening of the first Lancia’s showroom in Milan.
“We are taking another major step ahead in our Renaissance Plan, to become a desirable, respected, and credible brand in the European premium market. Lancia is back in France and Spain, and we are today announcing the opening of the first showrooms in Paris and Barcelona. We are therefore returning to Europe with a solid and structured plan, with a network of showrooms that will be completed in both countries by the end of 2025. All dealers will feature the brand’s new corporate identity, which reflects the four pillars underpinning Lancia’s 10-year strategic plan: quality, electrification, sustainability, and an innovative sales model,” says Luca Napolitano, Lancia brand CEO.
The brand aims to open 25 showrooms in France by 2025, around 15 of which by late 2024, supported by a network of 80 Lancia service points. In Spain this year, Lancia will open its first 10 showrooms with 55 after-sales service points, located in major cities there. In 2025, Lancia will expand its distribution network in Spain with the opening of a further 10 showrooms.
From October 2024, New Lancia Ypsilon will be available in France and Spain in electric and hybrid versions, with a comprehensive, versatile, and efficient line-up, consisting of three trim levels for three different types of customers.
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