In this ever-expanding internet world where you’ve so much to catch up with, individual prospecting is not scalable. You identify leads, spend energy & resources in convincing them, and if they’re not impressed your efforts are wasted. So, you’re left with no choice but to start from scratch.
Marketing doesn’t work this way anymore. You can not waste time trying to convince just one person. Instead, you need a system that builds mass trust on its own.
Today, you will learn how the modern CATT marketing funnel when used with integrated marketing improves the effectiveness of your marketing efforts exponentially.
What is a CATT funnel?
CATT stands for Content, Attention, Trust & Transaction. Here’s what each step means and what actions you should take.
Content
In this step, you create content to build authority in the market. The goal is to teach the target audience about your existence. You will create content (or product) and share it using blogs, webinars, ebooks, social media, and other channels.
Attention
Once you have created content you will need to show it to your audience. Methods like SEO, paid ads, and social media work but you will use those that work for your audience. You might have already figured out who is your target audience and where they spend their time. Include major platforms in your strategy but spend more time building those you’re confident about.
Trust
With so many options available to choose from, why would your target audience go with you? They might not remember you in the first interaction. To hook the visitor you need repetitive engagement. By asking them to subscribe to your email list, follow you on social media, or retarget using paid ads you can keep nurturing them.
Transaction
Once they start trusting you, the final step is to present your offer. But you still need to clear some last-minute doubts. Social proofs, client testimonials, and more help them make the final decision. And that’s when the sale happens.
So this is how the CATT funnel works. Combining it with integrated marketing will help you use it to the fullest.
What is integrated marketing?
Digital marketing is a vast topic. And its subtopics like content marketing, email marketing, social media marketing are big topics on their own. You can’t get massive results if you use just one or two of them. Instead, you must combine them all. This is called integrated marketing.
In integrated marketing, all steps work on a loop such that you do some work and the system works by itself. Here’s how it works:
- You drive traffic from SEO, social media, and paid ads to the content you create.
- When your audience interacts with the content they also subscribe to your email list or follow you on social media.
- You keep building trust by sharing social media updates or sending regular newsletters.
- Once they trust you, they’re ready to invest.
- But since the process is automated, new visitors will keep landing on your content and the cycle runs on its own.
This is how combining the CATT funnel with integrated marketing decreases the workload.
Why use CATT funnel with integrated marketing?
CATT funnel and integrated marketing work with each other’s strengths and help you increase revenue by doing minimal work. Here are some more benefits of using them together:
- Focus on the right things – By automating the process you will avoid the constant urge for content creation. And you will focus on things that matter such as product creation or tracking the funnel results.
- Automation is easy – By using automation tools you can automate most of the steps such as emails and social media.
- Brand positioning – Having a consistent brand story across all channels will help you build a strong brand image.
- Reach larger audiences – By using various channels together you reach more people and grow your customer base.
- Works on its own – The system works on a loop such that new leads keep entering the funnel and moving ahead.
How to use CATT funnel with integrated marketing?
It’s not difficult to use them together because the CATT funnel is automatically applied with integrated marketing. Here’s how both of them work together.
Image Source: DigitalDeepak.com
Content
Content marketing is an effective marketing strategy that generates long-term results. No doubt, creating quality content is the backbone of the entire process. Because you will get benefits like social media shares and search engine rankings only if your content is worthy. Quality content helps you build trust and authority. Therefore, you must always focus on providing value through your content.
But content alone won’t do wonders for your business. You still need people to read it.
Social Media
Social media is the best place to market your content with the potential to reach billions of people. Only quality content and a consistent brand story can help you position a strong brand on social media. Here are your goals with the two:
- Content should be engaging so the audience shares it and helps you increase your reach.
- A strong brand story should be consistently shared across all platforms.
Related: How to use LinkedIn for Business?
SEO
Social media requires constant effort. But, SEO brings quality traffic for free. Therefore, SEO must be a part of your strategy. Optimize your content with on-page SEO practices and use social media signals to gain better search engine rankings. Avoid manipulative SEO strategies at all costs if you don’t want to get penalized.
Paid Ads
Paid ads coupled with the above methods speed up the process. Whether social media ads or Google ads, use them to increase traffic or email subscribers. Overall, they’ll help you in making more revenue.
Email marketing is the most important part of the system because it helps to nurture your audience. No one purchases within their first interaction. Email marketing can help you make that constant communication to build trust.
Social media, SEO and paid ads will help you grow the email list. Then all you need to do is to hook the subscriber, either by sending them nurturing emails or free quality content, so they become your loyal fans.
Sales
When you have established trust, that’s when they make a sale. Or think it this way, when you provide valuable free information that’s when they trust to invest in your paid content.
So this is the integrated marketing process that is built on automation in such a way that each step has many leads and the funnel is working on a loop.
However, it depends a lot on testing as businesses have different marketing needs. Once you’re successful in enabling a working system you’ll notice benefits like better brand positioning, email list growth, revenue, and more on autopilot.
Final thoughts
Integrated marketing and the CATT funnel work together to create an unbeatable strategy. The best part is you’re targeting many people at one time. Of course, quality content is the heart of all. If you can create valuable content then only the other steps work.
This process, too, is no overnight success, you will have to keep your marketing efforts consistent to reap the best results. Just by tweaking a bit, you can convert a tiring process into a masterful automated strategy that works for you even when you don’t.
So, what are you waiting for? Build a marketing strategy combining the CATT funnel and integrated marketing and increase your sales!
