One of the most cost-effective ways to increase brand awareness is through digital PR, a tried-and-true strategy for promoting your business online. This is because every link is earned, not bought.
Digital PR has countless benefits for businesses, including acquiring links, increasing web traffic, influencing purchases, and boosting consumer engagement. Together, all these benefits will aid in the expansion of your online reach and boost the growth of your business. Keep reading to learn more about digital PR and how it can help you.
Traditional PR vs. Digital PR
Print media is the backbone of traditional PR â the kind youâre used to hearing about. It involves building connections with journalists so you would be quoted in print publications like newspapers, magazines, or even on television.
Today, digital PR focuses on online readership in a manner similar to traditional PR. Examples of digital PR include guest posts, quotes in articles, and online profiles, all of which can effectively localise your brand presence. For instance, a Manchester-based digital PR agency can help you secure backlinks to your website through local online news sites, niche blogs, or influencers in your city, ultimately increasing your brand’s visibility.
Brand Storytelling
When it comes down to it, PR is all about storytelling, and every business has plenty of them to share. There is always bound to be some kind of hook or angle you can use â from a BTS of the creation of your products, to a history of your companyâs founding.
Digital PR will allow you to share your brand’s story across online platforms, capture your audienceâs attention, and build a connection with potential customers. Well-told stories are what stick in a customerâs mind long after theyâve clicked off the page, and a personalized approach paired with digital PR efforts like blog features and case studies can help you solidify your place within your industry.
Brand Authority
Credibility is huge when it comes to building your brand and being quoted online by authoritative publications is a massive pillar of digital PR. Getting your business quoted by experts or being featured in relevant industry blogs helps to establish your brand as a leader in your space.
Quality backlinks play a big role here, as theyâll not only make you seem more relevant and credible to a reader, but theyâll also boost your ranking on SERPs (search engine results pages) to make your website more visible and drive more traffic.
The Power of the Internet
Just like how magazines ruled the PR world in the early 2000s (think of all the celebrity gossip in those glossy pages), the online space is their modern equivalent.
Nowadays, instead of paying top dollar for a spot in a popular magazine, digital PR allows businesses to claim a much longer-lasting spot in online articles, blogs, and social media posts that will have a far wider reach. Continuous online visibility, with the added benefit of SEO tactics, can have a massive impact on a brand thatâs looking to grow, so taking advantage of the power of the internet is a must.
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